Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. All signs point to you getting the job and you are excited about it. When sales promotion is overdosed, the emotion or the need that surrounds them disappears. Strengths and Weaknesses of Personal Selling . It also encourages distributors to buy more items and make sure that they always have an adequate supply of sales, says Dryden. Even with an expiration date on a promotion, customers may delay coupon use until the final moments, which delays revenue. Recommendation. Good sales promotion campaign can create good public relation; Sales promotion can be used for competitiveness with rival competitor such as regaining market share. Narrow margins require you to sell a higher volume of goods to generate strong profits. When it comes to job interview questions, the question “What are your strengths and weaknesses?” is definitely among the most asked about. Even when you don't make a profit, generating cash with the unsold items enables you to meet near-term expense obligations and to buy inventory for the next season. If there is a discrepancy between what is advertised and the real deal, it will be viewed negatively by the public. Saying you are a perfectionist is not a weakness, however, saying that you often question yourself and overthink project outcomes is. Answer. Top Answer. 4. They distinguish a company from the rest of other in the competition in terms of prices. Retailers and distributors must ensure that any sales promotion that is published should be honest, or else your own sales promotion itself will act against your company, possibly tarnishing its reputation. A start-up may prioritize establishing a customer base before it focuses on profits. The benefits are also short-­lived for three or four months. d. sales promotion C _____ works by listening to consumers, identifying influential individuals, providing important information, and making it easier for them to spread the word. Negative public relation. To succeed in the competitive marketplace, a business owner must offer products and services that customers have a strong, immediate need for. Customer might feel not satisfied if they did not complete the collection of tokens before the campaign is closed. Sales promotions can lead to an increase in market share for the manufacturer. Critically evaluate the strengths and weaknesses of health promotion approaches and methods to reduce the prevalence of contemporary public health issue- Childhood Obesity . Advantages and disadvantages of sales promotions, Merits and Demerits of Advertising in Newspapers, FOB vs CIF | Difference between FOB and CIF, Direct Advertising & Direct Mail Advertising | Meaning | Forms, Objectives or benefits of marketing research, Salesperson Training | Advantages | Methods, Weaknesses of Trade Union Movement in India and Suggestion to Strengthen, Audit Planning & Developing an Active Audit Plan – Considerations, Advantages, Good and evil effects of Inflation on Economy, Vouching of Cash Receipts | General Guidelines to Auditors, Audit of Clubs, Hotels & Cinemas in India | Guidelines to Auditors, Depreciation – Meaning, Characteristics, Causes, Objectives, Factors Affecting Depreciation Calculation, Inequality of Income – Causes, Evils or Consequences, Accountlearning | Contents for Management Studies |. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Sales promotion is marketing tool which easy to control and measure because there are period of time limited and it can be measure by sale sheet. Sales promotion activities are having temporary and short life. Today McDonald’s offers a wide variety of products that consist of 26 items. 13 May, 2016 - 13:23 ... A final weakness is that sales force members have different levels of motivation. Weaknesses in the marketing plan invariably lead to disappointing actual sales results. Sales promotions can be disadvantageous when they are offered quiet regularly. For high-end brands, even the act of holding a sale can alienate customers. However, there are some weaknesses to be exposed here. Promotional 1. The promotion will likely increase your sales by taking away sales from your competitors. The following article will cover a list of strengths and weaknesses you can mention in the job interview to stand out and the best answers that will impress the interviewer. Weaknesses It’s not always low-cost After all this talk about the strengths of paid advertising, you might have thought – let’s go for it immediately! Home / Health / Strengths and Weaknesses of the Marketing Mix Strengths and Weaknesses of the Marketing Mix . Br… Excessive price discounting trains buyers to focus on the low price as the source of value with a particular business or good. Sales promotions also enable upselling, where you persuade a customer to buy a more expensive item, and cross-selling, where you sell an associated product to the customer. Asked by Wiki User. Sales promotions draw attention to a particular product or service being offered. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. That’s why the Nike Company still can stand stable at No.1 world best sales. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. You are doing all you can to maintain the momentum and not blow it in the last minute. Regularly holding sales could undermine this perception and damage the reputation of your brand. For business it means that items are regularly replenished with items that have been manufactured recently. 1. First of all, paid advertising is not always low-cost and it can get a lot of money out of your pocket. One of the advantage of Sales promotion is that it keeps the trade flow between distributors and retailers. Wiki User Answered . Sales promotions naturally limit your per-transaction revenue opportunities. Disadvantage of sales promotion 1. Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits. As a result, your market share will increase while your competitors' share decreases. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. Sales promotion may also help in increasing the effectiveness of advertising. Reduced Costs Strengths and Weaknesses of Promotional Ideas 1. In sales, I have found that I am most successful when I pay attention to every piece of the sales cycle, from the first contact to the “thank-you” at the completion of the sale. Very often, suppliers / distributors purchase items according to need and how often a commodity is sold. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Companies also use sales promotions to clear out excess inventory at the end of a season. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. Sales promotion can permit price discrimination. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. Companies also use sales promotions to achieve other non-revenue-generating objectives. You are seated right there in front of the interview panel and everything so far is going well. Disadvantages: If sales promotion campaign is not well developed or planned, retailer might not … They represent short-term incentives used by companies to boost sales. Imagine yourself in a job interview. With certain types of sales promotions and discounts, it can be difficult to control the nature and timing of purchasing. Sales promotions should be advertised to let the customers know of the special offer. Salespeople may vary in their willingness to make the desired sales calls each day; to make service calls that do not lead directly to sales; or to use new technology, such as a laptop, e-mail, or the company's website. Please note, this should be different from a strength that you are passing off as a weakness. 3. Sales promotions can take the form of discounts, percentage-off deals and rebates. Answer. Promotion Mix – Strengths and Weaknesses of Promotional Mix. Radio Ideas AdvertisementThere were many things that were good about promoting our festival through the radio. Sales promotions should be advertised to let the customers know of the special offer. 0 1 2. This point is especially true if many customers would pay $10 eventually for the item if it were not available at a discount. SWOT stands for strengths, weaknesses, opportunities, and threats. They know how to use a value proposition to full advantage. You cannot try to prevent a customer who would pay regular price from taking advantage of a discount in most cases. Failure to Demonstrate Customer Need. Then the demand will fall down. You can use this list of strength words throughout your job search process. Get these tactics wring, however, and you could miss vital revenue opportunities or damage the reputation of your brand. The real superstars in this line of work understand that selling isn’t just about price. What are the strengths and weaknesses of the five main advertising media? The first strength of McDonald’s has been their product strategy. Sales promotion can also be used to achieve other objectives, such as widening distribution or ‘shelf facing’. They send birthday, anniversary and thank you cards. At the very least, you'll be clearing storage space in your store or warehouse that could be costing your money. As with majority of sales promotions, either the dealer or the business that offer the product do not benefit as much like before. Asked by Wiki User. One of the reasons for their longstanding achievement is the successful marketing mix that they have been able to achieve as a … After customers get used to certain discounted price points, it is difficult to get them to pay regular price. Brand image is affected by too many sales promotion activities. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! When used moderately with careful planning, sales promotion increases sales, even after the promotions period is completed. The shadow side of this strong detail orientation is my tendency to overthink a situation, which is probably my most serious weakness. Miscommunications. As with majority of sales promotions, either the dealer or the business that offer the product do not benefit as much like before. For example, you could display some excess t-shirts near a more expensive blazer, and offer the t-shirt free with every blazer sold. Weaknesses : Retailer might not cooperate because inefficient sales promotion campaign is seen as a trouble. 6. Disadvantages of Personal Selling. Sales promotion can prove useful for marketers in several ways. You can look back … They are non-recurring in their use. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). First, look through the list and circle the strengths that you possess, and that are also important for the job you’re applying for. Wiki User Answered . Repetition of main brand and product positioning helps build customer trust. - Strengths and weaknesses of sales promotion - Strengths and weaknesses of public relations - Effectiveness of the global advertising - Types of media regulation and control in a country 4 11. If it is done too often, it creates price sensitivity among customers. Sales promotions also enable upselling, where you persuade a customer to buy a more expensive item, and cross-selling, where you sell an associated product to the customer. How to Use This List of Strengths . If you discount a $10 item to $8, you miss $2 in revenue. Strengths of sales promotion? Price sensitivity should encourage the customers to buy things only when promoted into a sale rather than buy at the regular retail price. In fact, a promotion is speed up the killing of a bad product. This is because basically the quality will determine the lifespan of a product. 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