Here's what to know about Michelob Ultra's new organic, low-calorie, low-carb brew. … It clocks in at just 85 calories and 2.5 grams of carbohydrates per bottle — 10 fewer calories than the original Michelob Ultra. But keep in mind that whether or not a product is organic has virtually zero impact on the bare-bones nutritional value. Something else to note is that it takes three years to transition to organic. Organic doesn't automatically mean "healthy". Michelob’s solution is a beer made from organic grains. It also contains no sugar and boasts a six time … With many hard seltzer options lining the shelves, it can be hard to stand out in a crowd. Michelob ULTRA Infusions Beer … With only 2.5 carbs and 85 calories, Pure … It clocks … OUR BEERS “I tell somebody, when you buy my can of beer, you keep four square feet in local agriculture.”. Distinguished by its wonderful golden color, classic hop aroma and slightly sweet taste. has virtually zero impact on the bare-bones nutritional value, list of foods we recommend you always buy organic, habitual binge drinking can have very serious long-term consequences. Michelob Ultra Pure Gold — the first national beer brand to be U.S. Department of Agriculture-certified organic — is on a mission to help U.S. farmers who have an interest in converting … But perhaps that oversimplifies the reality of supply chains. Like the beer with which it shares a label, Michelob Ultra Organic Seltzer boasts a low calorie count, at only 80 calories per 12 ounce can. Whether Michelob is responding to or driving consumer demand for organic products—or both—the Super Bowl commercial put organic agriculture at the center of the conversation. Michelob ULTRA Organic … All things considered, Michelob’s ad campaign could be more valuable in the culture wars than in actually changing … what was it the commercial’s narrator said? Michelob Ultra has announced Michelob Ultra Pure Gold, a beer made with organic grains and without artificial colors and flavorings. Michelob Ultra Pure Gold is launching a new program during this year’s Super Bowl LIV. Still, you almost have to admire the sleight-of-hand Michelob pulls off here: The company manages to sounds like it’s pledging to change America’s farmland forever, while also managing not to say anything of the kind. Each beer has its own signature proportion of malt, the treated grain (most often barley) used in the brewing process. That sounds like a lot. Is That Bad. Michelob, a brand owned by the massive multinational company AB InBev, is also working with the California Certified Organic Farmers (CCOF) Foundation to give an additional $500,000 to other growers—not just barley farmers—who want to go organic, in the form of $5,000 grants. The company known for creating the original “low-carb beer” just announced the launch of Michelob Ultra Pure Gold, made with organic grains and free of artificial colors or flavorings. “It also has a little bit of a heavier body.”. Use of this Site constitutes acceptance of our User Agreement and Privacy Policy. A narrator intoned meaningfully that less than 1 percent of American farmland is organic. “The idea behind the campaign was that it takes roughly 6 square feet of organic barley to brew one 6-pack of Michelob ULTRA Pure Gold,” a spokesperson wrote in an email to The Counter. Follow this beer to get notified when it's available nearby, try searching in a different area, or discover some similar beer. While the ad reignited a mostly one-sided Twitter debate about the value of organic, others were grateful for the attention. And if you're looking for more tips on how to make your night out a little healthier, click here. Jessica McKenzie. According to USDA, there were 51,254 acres of organic barley harvested nationwide in 2016. (Paying slightly more for transitional products is increasingly common these days.). Michelob Ultra just debuted a new organic beer with even fewer calories and carbs than its original counterpart — but don't think an organic label gives you free reign to pound it like water. Michelob Spent $10 Million on a Super Bowl Ad To Tell Us They’ll Donate $1 Million To Farmers If We Spend $450 Million Buying Their Beer. “If we make a beer and it sits on a shelf and nobody buys it, it doesn’t do anybody any good,” he said. We may modify, suspend or discontinue any aspect of the Services at any time, including the availability of any Services feature, database, or content, or for any reason whatsoever, whether to all users or to you specifically. OUR BEERS ... USDA Certified Organic Beer. Right: “If every football fan picks up a six-pack, we could change America’s organic farmland forever.” What does that even mean? Enjoy the crisp, clean taste of Michelob ULTRA, the superior light beer with only 2.6 carbs and 95 calories per bottle. Shop Drizly from any device and make your good times better. That being said, Pure Gold is one of many tasty light beers that'll help you cut back on calories and carbs the next time you head the to bar — just be prepared to pay more than you're used to, because it's organic. It’s good for a light beer taste almost the exact same as the original ultra . The 60 second advertisement will highlight the 6 for 6-Pack program that means every 6-pack of beer … If transforming America’s farmland was a top priority for Michelob, as its commercial suggested, the company could really ramp up demand for organic barley by brewing beer that needs two or three times as much organic grain. In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified organic beer from a national brewer. It depends — buying organic foods definitely can reduce your exposure to sketchy pesticides, some foods more than others (here’s a list of foods we recommend you always buy organic). The beer, made by Budweiser owner Anheuser-Busch, is … “I was just glad that this idea was incepted to millions and millions of people and it’s easier to now communicate our idea,” he said. We may change the Terms at any time, and the changes may become effective immediately upon posting. A promotional image highlights the potential impact of Michelob ULTRA Pure Gold in farm country. Michelob is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". By using The Counter (“us” and “we”) website or any of its Content (as defined in Section 9 below) and features (collectively, “Services”), you agree to the terms and conditions of use below and such other requirements that we inform you of (collectively, “Terms”). Men's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Azania Andrews, vice president of Michelob Ultra, admitted that young, health-conscious professionals are their target. So, the brand has signed a “Contract for Change:” a commitment to make a better future together by helping farmers transition to organic. Our independent, deep, and unbiased reporting isn't possible without your support. Jessica McKenzie Jessica McKenzie is a freelance journalist in Brooklyn, NY. So is it worth it to go organic with your beer? Michelob ULTRA Amber Max Taste the Impossible SHOP NOW. As one skeptical Reddit user observed, “Michelob Spent $10 Million on a Super Bowl Ad To Tell Us They’ll Donate $1 Million To Farmers If We Spend $450 Million Buying Their Beer.“, “It takes roughly 6 square feet of organic barley to brew one 6-pack of Michelob ULTRA Pure Gold.”, “This is likely about Michelob wanting to increase supply of organic grains so it can source cheaper ingredients for its beer,” Amanda Zaluckyj, an attorney and blogger, opined for AgDaily. Become a sustaining member today—for as little as $1 a month. And you just don’t need that much of it to make a light, 85-calorie lager like Michelob Ultra Pure Gold. 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